Von Dutch Beauty · Launch Fragrance Selection

Which scent leaves
the strongest trace?

One women's and one men's fragrance debut in March 2027 — chosen from four developed finalists, judged as complete propositions: name, scent and object together, across og von dutch, new von dutch, beauty & fragrance first.

Decision gate · 15 Oct 2026Launch · March 2027

The finalists

Four propositions, two slots

Head-to-head analysis

Women's

Denim Doll

T11066988 · Amber Edible

Pistachio-almond gourmand with a creamy vanilla-caramel drydown — playful, collectible, unmistakably Von Dutch.

T11066988

Women's

Fast Love

T11067435 · Amber Fruity

Sparkling amber-fruity with dark red berries over praline — impulsive, addictive, charged with sensual energy.

T11067435

Men's

Ice Rider

T11067429 · Aromatic Woody

Glacial aromatic woody — aldehydic chill, sharp lavender and armoise over elevated woods and clean musks.

T11067429

Men's

Liquid Metal

T11067433 · Fougère Marine

Chrome-cool fougère marine warmed by rich tonka — mineral mist and lavender over cedar, sandalwood and musk.

T11067433

Where the evidence points

The study opened with a directional hypothesis, not a conclusion: early signal pointed to Original Denim Doll (T11066988) for women — notably stronger with Gen Z women — with Fast Love (T11067435) M2 as a credible alternative, and Liquid Metal M2 for men with Ice Rider M2 viable. Every phase since has been an attempt to break that hypothesis. What follows is where it held, where it bent, and what would still change it.

Open the Recommendation Room

Evidence strength

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Sources in corpus

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Extracted passages

page-level citations

Structured findings

run the study

Tracked disagreements

Study history